The target audience most likely has their own car, or has friends of the same group with a car. The target audience usually have body modifications, such as tattoos, piercings, gauges or dermals; the magazine will advertise relevent things towards this. The target audiences' events and hobbies are usually festivals and gigs that are local to them. Their friends are often people who they have met at these gigs. The favourite food is likely Relentless or some other energy drink such as Monster Energy. These brands support and advertise with tours and other festivals so are very popular and will be featured in the magazine (e.g Kerrang! Relentless tour) Criminal Damage, Drop Dead, Vans and band merchandise (the more unknown the better) are brands that the target audience is likely to wear.