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Rock Sound front cover
This magazine uses 4 colours which makes it look messy because of the variety of colours. The colours red, white and black dominate the picture. The colour of the writing laps over the colours on the picture so that it matches. The band are in the same position as they usually are in every other feature and they are in the same kinds of clothes and order as they usually are in other features they have been in. Bring Me The Horizon has a huge female fan base so I think that they are trying to get more girls to buy the magazine instead of relying on their usual fan base. The lead vocalists head is covering part of the title so the magazine must be recognisable to its usual readers. Rock Sound advertises special features, posters and different gigs which will appeal to a wider audience because they are advertising loads of different things which can appeal to different audiences. The age group for this magazine is around 14-22 and the magazine reviews bands that have a fan base of around that age.


Rock Sound contents page
The contents page is in 2 pages, this is probably to make it look like the magazine has more to offer. Picture s of bands that must be recognisable to their fans has their page numbers next to them, but not actually who they are. The titles for the pages are very clear and are of band names to attract fans. There is a section for the editor’s note and a section for features, such as reviews.

Feature page
BMTH –INTO THE FUTURE
His feature is very busy with 8 pictures spread over 6 pages, plus another two A3 pages for posters. There was a shoot especially for this feature. This shows that the magazine clearly believes that this feature is a big part of the magazine. Most of the pictures are of the lead vocalist who is the face of the band, as he has his own separate fan base of people who don’t necessarily listen to his band’s music. This is to bring in his fan case to the magazine as well. The title is big and bold with a picture of the vocalist so that the audience can find the page easily. The article mainly rotate around the vocalist, it picks out quotes from him which is made larger so they are more noticeable. The pictures always have him at the front and the rest of the band are at the back and are smaller. In a corner, partially overlapping one of the guitarists is a small feature about a previous rock Sound release which features BMTH and a quote from the lead singer of BFMV talking about them. This box keeps to the colour code and doesn’t stand out too much; it is interesting for fans though. Also, it probably did not cost the magazine any money to add it in. there is a smaller picture of the album cover to advertise it on the last page for the band.

Country - Music People
This magazine is clearly aimed at people who enjoy country music because of the title. Only two colours are used. This makes the picture stand out a lot more. There is only one picture on the front cover which is a picture of an artist. The magazine is relying on its regular and who this man is and his popularity to get people to buy the magazine. The cover has an easy going feel because of the man’s expression and the soft colours that he is wearing.
There is a list of things that are in the magazine in the lower section of the cover in fairly large clear writing to make the potential buyer notice it. The cover is very plain; they are probably relying on their regulars because of this.

Contents
The same colours are used what were on the front cover. There is an addition of grey though. There are 5 pictures on the right side of the page, which are the featured artists/bands or similar. The titles are still clear even though they are quite small; this is so the audience can clearly see what is available. This content is very basic and the pictures are the only thing that adds any character to the page.

Feature page
A quote and the artists name is in big, clear letters. The feature is very plain apart from the text and pictures. Two of the pictures were taken in the same place and the other two are different, which adds a little variety to the feature. The artist is portrayed in middle class surroundings, e.g. an old fashioned theatre. On the other hand he is drinking a beer whilst sitting on the floor by a graffiti covered wall. This suggests aspects from the underclass. The artist states that his music is ‘real’ and this could relate to the pictures in the way that it is showing parts of himself. The genre of music is still directed mainly at the middle class though. Some of the artist’s quotes are enlarged and separated from the rest of the text. There isn’t a lot to say about this feature page as there is not a lot going on.

Full analysis of one music magazine
There is a section for the features on the contents page which makes the features more noticeable to readers and the numbers are also larger, so the reader can easily find the page that they want.
There are other sections for specific topics for readers who possibly only buy the magazine for a certain section.
The font on this page is all bold as it is trying to attract the reader’s attention, it is very much like the front cover in many ways, although the colour scheme is very different.
On the other hand, the feature page is very similar to the front cover. The writing overall is all in the same font although the titles in bold, and are larger and in different colours to make it more interesting for the reader.
The magazine advertises equipment, flyers and even insurance for DJs and clubs. These advertisements realte exactly to what the magazine is about and likely bring in the same type of audience as who would usually read the magazine. This makes the advertisements fit in well with the magazine and it’s features. The magazine also advertises clubs for this reason.
The magazine offers the choice to subscribe to it. With this the reader would get a couple of free CDs and a discount on the magazine. It also states that the buyer is eligible to win offers through subscribing. When people subscribe they have to complete the amount of time that they subscribed for, this means that a steady amount of money is going towards the magazine company.



Music journalism practice
Harry Potter series (book)
[Posh wanker version]
The Harry Potter books are a spiffing collection of novels which have utterly enchanted our offspring since they were released. They are about a young chap who finds out that he is a wizard and is taken away by a proposterous giant man to the studios school, Hogwarts where he learns to be a wizard. There is a simply ghastly villian in the series, known as Voldemort and he is completely ludicrous and evil. The series, in conclusion are simply magical and are worth a read.

[Normal version]
The Harry Potter books are a collection which are brilliant books for the kids. They are about a 10 year old boy who finds out that he is a wizard. He is taken away by a giant to Hogwarts, a school for wizards. The villian in the series is called Voldemort and he is very evil and stuff. The series are amazing books and are worth a read, even if it's just a toilet book.









Institutional data - Overview of Industry - IPC

1800s
• Field launched in 1953
• Within a year became the largest newspaper in Europe.
• 24 pages
• Correspondent throughout the Crimean War
• November 18th 1854 issue ran a series of personal narratives of those who took part in the Charge of the Light Brigade.
• Eight IPC titles still thrive today (launched in the late 1800s) – Country Life, Horse & Hound, Shooting Times, Yachting World, Amateur Gardening, Cycling Weekly, Amateur Photographer and the Railway Magazine.
• Competitions played a key role in sales promotions for all early IPC titles.
• Fledgling magazine prize Answers in 1889, £1 a week for the rest of your life to any reader who could guess the amount of gold and silver in the bank of England of any given date.

1900s
• 3 titles set to become IPC media years later, Yachting Monthly, Cage Birds, Motor Boat.
• First of IPCs – 4 traditional women’s weekly’s – Woman’s Weekly. Same year golfers north of the boarder got the first copies of their own new title, Golf Monthly.
• Homes & Gardens became one of the first magazines to be published after the First World War. Early issues down to earth. Features such as wash at home with a machine and combining the kitchen with the scullery.

1920s
• Odhams launched the new monthly Ideal Home in opposition to Newnes’ Homes & Gardens.
• Its first editor wanted it to strike against “the erection of hideous houses which go to mar the beauty of what would under any other circumstances be the most ideal and beautiful environment”.
• Referring to the government’s promise in 1921 to build 100,000 houses as part of its post war planning.
• Women & Home entered the market in 1926 – by 3 years in 1929 had grown to a steady 144 pages, majoring on fiction.

1930s
• 1932 launch of Woman’s Own heralded the arrival of one of IPCs traditional ‘Big Two’ – the appearance of Woman’s appearing just 5 years later.
• Newnes promoted its first issue of Woman’s Own with a free cover mounted gift - 3 skeins of wool with every copy.
• First issue cost 2d in 1937 – first full colour magazine at that price.

1940s
• Key wartime role was played by IPCs women weeklies – keeping up the moral of Britain’s women.
• Supplies essential service on behalf of the government.
• Many of the overs from this time were regarded of classic works of art in their own right while wartime Woman’s Own played their own part in rallying women to the wartime cause.

1950s
• Upsurge in music scene heralded the arrival of New Musical Express in 1952. Launched amidst the heady days of Radio Luxembourg, NME set the ball rolling with its compilation of the first official UK chart.
• Following the arrival of ITV in 1955 TVTimes published its first issue in black and white covering the new commercial stations. The cover stars were Lucille Ball and Patricia Dainton. Originally published by the ITY companies TVTimes was acquired by IPC in 1989 in the run of the deregulation of the TV listings market.
• 1963 formation of the International Publishing Corporation bringing together the three rival magazine companies – Newnes, Fleetway and Odhams Press.
• Traditional competitors found themselves all working for the same company – Ideal Home and Homes & Gardens, Woman and Woman’s Own.
• 1969 saw the birth of a new football weekly (Shoot!) launched to capitalise on the upsurge of interest in the gam generated by Englands World Cup victory three years earlier.
• IPC titles making their debut.

1960s
• 1963 formation of the International Publishing Corporation. It brought together three rival companies – Newnes, Odhams, Fleetway. They worked together for the same company – Ideal Home, Homes & Gardens, Woman and Woman’s Own.
• 1969 – Shoot! Football weekly. Was launched to capitalise on the upsurge of interest in the game generated by England’s World Cup victory 3 years ago.
• Other IPC titles in the 60s were Rugby World, World Soccer, Angler’s Mail and Family Circle.

1970s
• Reed group acquires IPC in 1970 to form the giant global corporation, Reed International.
• IPC welcomed the Queen and Duke of Edinburgh to its King’s Reach Tower HQ. HRH drops in on Horse & Hound, Country Life, Woman and Woman’s Own.
• Prince Philip makes a solo visit to Angler’s Mail and Yachting Monthly.
• IPC was at the forefront of the pre-recorded video market with the formation of the IPC video division in 1976. One notable early launch was the home video of Joan Collins’ The Stud.
• Successful launches included – Aeroplane Monthly, Sporting Gun and Superbike.

1980s
• IPC announces the formation of European Magazine Ltd. A joint venture company to launch the UK edition of the international title in 1988.
• In a scheme to encourage and honour editorial excellence within the company, IPC editorial awards are introduced, now a key event in the company calendar.
• IPC embarks upon the biggest sales campaign in its history. Spearheaded by 21 of its top editors – first ad features ‘Four of Britain’s Most Influential People’ – the editors of its women’s weeklies.
• Launch of Essentials is a sell-out and after just six issues launches in France as Advantages.
• Other new IPC titles on the newsstand include 4X4, Eventing, Chat, Mizz, Motor Caravan Magazine, Wedding & Home, Country Home & Interiors, Classic Boat, Model Collector, Motor Boats Monthly, Practical Parenting, Volksworld and Bird Keeper.

1990s
• Deregulation of TV listings market – What’s on TV starts in 1991. Becomes UK’s bestselling magazine.
• Loaded magazine – dramatic arrival – revolutionary lad’s title. Hailed as the outstanding launch of recent years, opened up the whole young men’s market.
• Women’s weeklies go into overdrive – IPC acquiring Here! From Gruner & Jahr – merges it into Now, launched in 1996.
• NME becomes UK first major music title to get its own internet site – Europe’s most popular music website.
• IPC magazines sold to Cinven for £860m in 1998 – one of the largest management buyouts in history.
• IPC continues to evolve further in 1999 – formation of 5 limited compnies badsed on the former publishing groups – IPC Connect, IPC Southbank, IPC tx, IPC ignite!, IPC Country & Leisure Media.

2000s
• IPC magazines is renamed IPC Media in 2000.
• Time Inc acquires IPC media for £1.15bn in October 2001 – biggest magazine deal in the UK.
• Ignite! Launches Nuts, the world’s first men’s weekly magazine – Jan 2004. £8m marketing investment – biggest launch in IPCs history.
• 30years in Kings Reach Tower IPC moves to brand new offices next to the Tate Modern in 2007.
• IPC connect unveils the new generation of Real Life weekly for women. Pick Me Up in Jan 2005. - £6m marketing investment- largest sampling exercise in UK marketing history.
• IPC tx unveils TV easy in April2005. £10m marketing investment.
• Feb 2010 – LOOK launched – UKs first glossy high street fashion and celeb style weekly magazine - £18m – biggest ever launch.
• IPC acquires Mousebreaker – June 2008. Free to play gaming site. Leads the free casual games sector in the UK.

2010s
• Jan 2010 IPC Media restricted around three key audience groups: men, mass market women and up market women.


this is my Mood Board



Target audience
My target audience is mainly white working class to low middle class males between the ages of 15-23. The target audience is an alternative minority audience who attend gigs and festivals according to their relevant bands which this magazine will be featuring. The audience this magazine is intended for are usually students, or are in, or trying to get into the music industry (such as a band) which relates to this genre of music. This kind of music is not mainstream and information on it is hard to find if it is not on the bands MySpace or Twitter. If the fan does not have MySpace or twitter then the information is usually really difficult to access. This information will be provided by the magazine.
The target audience most likely uses public transport or have their own car.
Also, on this particular scene of music the target audience usually have body modifications, such as tattoos, piercings, gauges or dermals.
The target audience attends events and hobbies are usually festivals and gigs that are local to them. Their friends are often people who they have met at these gigs.
Their favourite food is likely relentless or some other energy drink such as monster. These brands support and advertise with tours and other festivals so are very popular.
Criminal Damage, Drop Dead, Vans and band merchandise (the more unknown the better) are brands that the target audience is likely to wear. Skinny jeans are a must too.



Breakdown of cast, props, setting, location for music magazine.
The cast for my music magazine would be Stuart because he is already in a band called Clear Addiction which means that I will have a real band already, which will make it easier to put the people together and have suitable props who reflect the band themselves.
If Stuart and his band are unable to be my models for the photos then I could use another friend’s band, if they are able to. My back up plan would be to gather various friends who look the part and make up a band just for the magazine feature.
The props used would be the band’s instruments, because it shows what part they play in the band, and the reader immediately knows that they are IN a band.
The location would be in either the woods because it is a very diverse area, it can be manipulated in many different ways to get the desired effect. It can be rich and bright and a happy looking place or it can be dark, gloomy and spooky. On the other hand I could use a plain, or brick wall, this would put more emphasis on the bands’ styles and features, which could play a large part in their personal image.





This is my draft front cover. The layout will be mostly the same, with the picture as the main focal point, preferably one

person. The text will go around the person. Also the banners along the top and bottom will describe basically small things what are inside this magazine on the regular, whilst the main text over the image will describe this weeks special interviews etc.

The front cover will probably be changed to have different colours in the final piece, but till then it will be kept basic until a colour scheme is planned out.

Because my front cover was in black and white, it gives me a lot more freedom for my contents page.

The specials for that month will be down the middle, shown as a captioned picture related to the feature. This helps the reader find exactly what was on the front cover which may have attracted them to the magazine.

On the left will be the editors note, and on the right will be the normal contents. It will be arranged as if they were columns.